Market Overview

 

Outdoor light-emitting diode (LED) displays are electric and electronic products that include LED billboards, mobile LED screens, LED video walls, perimeter LED displays, LED matrix displays. Outdoor LED displays are available in different sizes, color display technologies, and resolutions as user requirements. Outdoor LED displays use a number of LEDs to display computer-programmed text and images that can easily be changed and updated through suitable software.  Furthermore, outdoor LED displays to find major applications at airports, TV studios, aboard trains, bus stations, sports stadiums & arenas, retail stores and shopping centers, music concerts and live events, streets, building facades, etc.

The global outdoor LED displays market was valued for US$ 10,982.1 Mn in 2019 is expected to exhibit a CAGR of 14.6% during the forecast period

 

Market Dynamics- Drivers

 

1. Lucrative benefits provided by LED displays are expected to drive growth of the global outdoor LED displays market during the forecast period

 

LED displays offer exceptional features such as energy efficiency, extra durability, and are environment-friendly. Strict regulatory policies in Japan and China have increased adoption of outdoor LED displays. The outdoor LEDs save over 50% energy as compared to conventional technologies such as plasma and LCD and also result in reduced carbon emissions. The backlight source of LED displays is made with semiconductors and does not contain any filament or gas, which in turn, enhances durability of the display. Thus, these factors are expected to drive growth of the global outdoor LED displays market during the forecast period.

 

1. Increasing number of sports and music concerts worldwide is expected to propel the global outdoor LED displays market growth over the forecast period

 

Sports arenas and open-air venues are ideal venues to target audience for branding and promotion purposes. Sports events and music concerts are broadcast via television across the globe, thereby increasing visibility of LED advertising boards and displays such as LED scoreboards, LED perimeter displays, and stadium screens on television. For instance, in 12 stadiums were selected during the FIFA World Cup 2014 held in June–July 2014 in Brazil, and for the FIFA World Cup 2018 to be held in Russia, 12 stadiums were chosen with an average seating capacity of over 45,000.

 

Europe region dominated the global outdoor LED displays market in 2014, accounting for 32.4% share in terms of value, followed by North America and APAC, respectively